Here at Sarah’s Gourmet Pretzels, we’re always dreaming up new ways to surprise and delight our customers. Whether it's reimagining a classic flavor or coming up with something bold and exciting (like our limited edition chili lime pretzel), our kitchen is constantly buzzing with chatter, laughter, and of course, the sweet aroma of chocolate. Today, we're thrilled to share the story of one of our recent exciting creations to date: the Dubai Chocolate Covered Pretzel, our latest experiment to add to the new and upcoming deluxe pretzel line. It's not just a treat; it's a gourmet pretzel gift idea perfect for anyone who loves indulgent sweets with luxurious twists!
Every good creation starts with inspiration. For us, that spark came when our friend Luke had the idea to combine the luxurious, indulgent world of Dubai chocolate bars with our signature hand-dipped pretzel rods. We’d been noticing the trend again and again, and his idea brought it to life. These decadent treats have been making waves in the dessert scene for quite some time now, with their rich pistachio cream fillings and stunning presentation wrapped in shimmering gold foil or nestled in sleek packaging. And come on now, who doesn’t love chocolate and pistachio? The flavor combo was a perfect match for what we're known for: the best unique hand-dipped chocolate covered pretzel rods!
The Dubai chocolate bar is not your everyday chocolate bar. It’s filled with a luxurious pistachio kataifi mixture. It’s creamy, nutty, and layered with texture thanks to the finely shredded phyllo pastry (called kataifi). These bars feel like a gourmet experience is in every bite, and that fit perfectly with our plan to create a “deluxe” pretzel line of flavors and combinations we wouldn’t normally be able to make.
Before we could start experimenting on a recipe, we needed to dive deep into the essence of Dubai chocolate. What makes a Dubai chocolate bar excellent and how do we recreate that? This wasn’t just about the flavor, but finding the perfect balance of ingredients to go with our signature creamy smooth chocolate blends. We ordered a variety of the trending chocolate bars, each one boasting a unique take on the pistachio kataifi concept. We spent a morning in the kitchen with some friends tasting, debating textures, deciding recipes, and figuring out exactly what would make our chocolates embody Dubai chocolate.
One thing became clear very quickly: the contrast between sweet and savory was key. The pistachio kataifi filling, while creamy and indulgent, had a delicate savory edge from the buttered pastry, while the chocolate coating brought just enough sweetness to balance it all out. However, because we decided to double dip our pretzels we needed to make sure the filling itself wasn’t too sweet because that would throw off the entire balance. We knew we needed to get that dynamic balance in our pretzel version - after all, balance is everything when it comes to gourmet treats!
Once we had our flavor profile locked in, it was time to get our hands chocolatey. Our challenge? Figuring out how to incorporate a soft, creamy filling onto a crunchy, pretzel while still being able to hand dip the entire thing in chocolate. You see, we needed to be able to double dip the pretzel to have a separation between the pretzel and filling so that the pretzel wouldn’t go stale. Let’s just say... it took a few tries, but we didn’t give up!
We experimented with multiple pretzel rods and different construction methods: double rod, single rod, filling in between or on top of the pretzels. Each combination faced the same challenge: Would the filling stay in place? Would it affect the crunch? How could we dip them in chocolate without losing that gorgeous contrast of green pistachio against dark chocolate?
Eventually, through a lot of laughter, taste-testing, and chocolate-covered trial and error, we hit gold. (Well, metaphorical gold, though I have been thinking about putting actual gold leaf on some of our deluxe pretzels!) We found a way to place the pistachio kataifi cream onto an already chocolate-dipped double pretzel in just the right ratio, then double-dip each one in our signature smooth dark chocolate. The result? A pretzel that hits all the right notes! Buttery, crunchy, creamy, sweet, and slightly savory all in one satisfying bite.
One of the best parts of this journey has nothing to do with ingredients or techniques but it has everything to do with people. At Sarah’s Gourmet Pretzels, we’re a small business built on family, fun, and love. And this pretzel project was no exception.
Throughout this development process, our family and friends joined in. Whether it was helping us mix the filling, taste-test batches (of course the job everyone is jumping to do first), or give honest feedback on textures, we did it all together. We laughed over failed attempts, shared “aha!” moments, and celebrated small wins - like when we finally discovered how to get the filling to stay on the pretzel while double dipping.
It reminded us of one of the visions we have for the company: not just to make incredible treats, but to create a work place where mothers, children, and friends can work and have fun together. A place that is safe, Christ-centred, and peaceful. From our kitchen to your hands, every pretzel is a piece of that story.
We’ve had customers ask, “What makes a pretzel part of the new and upcoming deluxe line?” The answer is simple: high-end ingredients, complex flavors, and extra indulgence. Our Dubai Chocolate Covered Pretzel checks all three boxes. A pretzel made with real pistachios, kataifi, and pistachio creme comes with a pricey ingredients list. Not only that but this pretzel took more time to develop because of the unique flavor profile. But one thing is for sure, once you taste it you will know it was worth it!
We also think it’s important to honor inspiration sources, our Dubai chocolate covered pretzel is a nod to the Middle Eastern sweets that have stood the test of time, even though just now becoming an internet trend. From baklava to pistachio halva, we were excited to reinterpret these flavors with our own little chocolatey spin.
We’re so excited to get to bring the Dubai Chocolate Covered Pretzel to our partner stores and online store. It’s been a labor of love, and we hope you enjoy eating it as much as we enjoyed making it. But that’s not all, we’ve got even more specialty flavors in the works! Without giving too much away, let’s just say we’re exploring flavors like biscoff, nutella, coconut, and caramel-nut.
As always, we’ll be experimenting, tasting, and perfecting until every bite feels just right. And if you’ve got ideas for flavors you’d like to see us try, send them our way! We love hearing from our pretzel family.
Whether you’ve been a fan of Sarah’s Gourmet Pretzels from the beginning or you’re just discovering us now, thank you for being a part of our journey. Every time you buy social impact chocolate pretzels, you're joining us on this delicious, heart-filled journey.
Keep your eyes peeled for our Dubai Chocolate Covered Pretzel debut, and get ready to experience something truly special.
With love (and chocolate),
The Sarah’s Gourmet Pretzels Team
