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Our Story

Business

and Family

Some businesses start with a business plan. Ours started with an 11-year-old girl, a family hoping to adopt, and a simple idea: chocolate-covered pretzels.

Back in 2011, our daughter Sarah suggested making and selling pretzels to help bring her future little brother home through adoption. We thought we'd sell a few to friends and family. Instead, we sold out. What began as a one-time fundraiser quickly grew into something much bigger, and today Sarah's Gourmet Pretzels can be found in stores across Pennsylvania and beyond. Through it all, we've never forgotten why we started.

Every pretzel is still hand-dipped in small batches in our Pennsylvania kitchen using our signature blend of premium chocolate and quality ingredients. We believe the little details matter - from generous chocolate coatings to beautiful presentation - because we want every customer to have a treat worth coming back for.

But the sweetest part of our story isn't the chocolate. It's the lives behind every purchase. A portion of every sale helps support organizations that rescue and restore children who have been trafficked, providing safe housing, counseling, education, and hope for a brighter future. We also strive to source our chocolate ethically because we believe the products we create should reflect the values we stand for.

In honor of Sarah’s original idea, we launched the 
business as Sarah’s Gourmet Pretzels.

Our mission

Pretzels with a Purpose.

Today, we’re more than just a family-owned chocolate company. We’ve built a certified kitchen, expanded into over 100 stores across nine counties, and are committed to making a difference with every sale.

For us, Sarah’s Gourmet Pretzels is more than a business—it’s a way to give back, helping survivors of trafficking and mistreatment both locally and globally.

We invite you to join us on this mission by indulging in our luxury chocolate-covered pretzel rods. Each treat is crafted with precision—merging the richness of velvety chocolate with the satisfying crunch of perfectly baked pretzels. Behind every delicious bite is a passion for excellence and community.

All of our pretzels are personally created & hand-dipped in our pretzel kitchen in Dunlo, PA. We believe in quality ingredients, superior flavors, and aesthetic beauty. This is why we have created our own unique chocolate recipe

- utilizing a signature blend of chocolates, giving a distinct flavor that continues to have our customers coming back for more. If for any reason you are not satisfied - please give us a call or email us and we will make it right - GUARANTEED!

Heidi Lushko

Heidi Lushko

Owner and Founder of Sarah's Gourmet Pretzels