A Sweet New Chapter: Introducing Gourmet Stroopwafels to Sarah’s Gourmet Pretzels
If you’ve followed Sarah’s Gourmet Pretzels for any length of time, you know one thing to be true: we take joy seriously. Joy in flavor. Joy in texture. Joy in the small, delicious moments that turn an ordinary day into something worth savoring. Today, we’re thrilled - no, over-the-moon excited - to share the start of a brand-new chapter for our business.
We’re officially welcoming gourmet stroopwafels into the Sarah’s Gourmet Pretzels family.
This is more than just a new product launch. It’s a celebration of curiosity, creativity, and our love of crafting treats that feel special from the very first bite.
Why Stroopwafels?
At first glance, pretzels and stroopwafels might seem like distant cousins in the snack world. One is crunchy and savory-sweet, the other soft, caramel-filled, and delicately spiced. But look a little closer, and you’ll see what brought them together: balance, craftsmanship, and irresistible comfort.
A stroopwafel is a traditional Dutch cookie made from two thin waffle layers with a warm, gooey caramel filling sandwiched in between. It’s humble, elegant, and simple ingredients transformed into something delicious through careful technique and innovation. That philosophy feels right at home here.
Much like our pretzels, stroopwafels reward patience, precision, and a refusal to cut corners. And just like our pretzels, they’re the kind of treat you don’t rush through. You pause. You savor. You smile. You enjoy.
From Pretzels to Possibilities
Since day one, Sarah’s Gourmet Pretzels has been about more than pretzels alone. It’s been about creating moments - party platters that disappear faster than expected, thank-you gifts that actually feel thoughtful, and late-night snacks that make you say, “Okay… just one more.”
Whether customers come to us to buy gourmet pretzels with caramel, create a customized pretzel order, or simply find something memorable to share, our goal has always been the same: deliver gourmet food that feels elevated, intentional, and joyful.
As we’ve grown, so has our community, and with it, our curiosity. We started asking ourselves: What else would our customers love? What fits our standards, our style, and our obsession with quality?
Stroopwafels kept coming up. Again and again.
They’re indulgent but not overwhelming. Sweet but balanced. Familiar enough to feel comforting, yet special enough to feel like a true gourmet treat. In other words, they checked every box!
What Makes Our Stroopwafels “Gourmet”?
We don’t do average. If it’s going to carry the Sarah’s Gourmet name, it has to earn it.
Our gourmet stroopwafels are an elevated, fun, and delicious desert. They have the perfect tender-crisp texture, and are filled with rich, buttery caramel that melts just enough when warmed.
They’re wonderful straight out of the package, but if you know the classic stroopwafel move place it over a warm cup of coffee or tea and you’re in for something truly special. The caramel softens, the aroma deepens, and suddenly you’ve turned a regular coffee break into a deliciously-caramel experience.
That’s our favorite kind of luxury.
A Natural Pairing (Yes, Even With Pretzels)
One of the most exciting parts of introducing stroopwafels is seeing how beautifully they pair with our existing pretzel lineup. Salty-sweet snack boards. Gift boxes with variety and contrast. Dessert tables that feel curated, not predictable.
Pretzels bring the crunch and bold flavor. Stroopwafels bring warmth and sweetness. Together, they create a snack experience that feels generous, thoughtful, and just a little indulgent.
They also open up exciting new possibilities for gifting, celebrations, and community-driven initiatives - from corporate thank-yous to school events and every occasion in between. These additions strengthen our ability to offer a unique gourmet fundraiser option that people genuinely love to support (and snack on).
More Than a Treat: A Mission We’re Proud Of
At our core, Sarah’s Gourmet Pretzels exists to do good - through food, through community, and through giving back. We’re proud to put out one of the best social impact gourmet food choices for customers who want their purchases to matter.
Every product we create, including our new stroopwafels, reflects our belief that dessert can be both delicious and meaningful. That commitment drives us to be the best mission driven gourmet dessert company we can be - one thoughtful bite at a time.
Adding stroopwafels to our lineup allows us to extend that mission even further, offering more variety, more joy, and more opportunities to make a positive impact.
What’s Next?
This launch is just the beginning. We’re excited to hear what you think, see how you enjoy our stroopwafels, and discover how they become part of your everyday moments, your coffee breaks, your gift-giving, your quiet treats at the end of a long day.
Thank you for being part of the Sarah’s Gourmet Pretzels story. We can’t wait for you to take a bite of what’s next!
- The Sarah’s Gourmet Pretzel Team
