We’ve got big news, and we couldn’t be more excited: beginning now, Sarah’s Gourmet Pretzels is offering free shipping on all orders over $79! Yep, you read that right, no shipping fees added at checkout once your cart hits that magic number. It’s a game changer, and we want to take a moment to tell you why this matters so much to us, and why we believe it’s a big win for you too.
When we first started Sarah’s Gourmet Pretzels, we focused every ounce of our energy on crafting the most delicious pretzels possible - perfectly crunchy, beautifully twisted, and made with the kind of care that only small-batch artisan food can offer. Over time, as our family grew, as orders started coming in from all across the country, and as our operations scaled up, we found ourselves facing the classic challenge of almost every small business: shipping costs.
Shipping isn’t free for us. Between packaging, ice packs, postage, and the true cost to get a pretzel box from our kitchen to your doorstep, the numbers add up fast. There were many days when we wondered whether offering free shipping would be feasible without hurting our bottom line. It felt like a balancing act of wanting to delight our customers, but also to keep our business sustainable.
Over the past months (really, years!), we’ve been working hard behind the scenes to grow smart. We’ve optimized our packing process, researched better rates from our shipping partners, and fine-tuned our product pricing, all to make this goal possible.
Thanks to that growth, we’ve hit a point where we can absorb the shipping cost for orders over $79 without taking a loss. That’s huge. It means that when you stock up on your favorite pretzels, whether for a party, as gifts, or just because, you don’t have to worry about paying extra to have them delivered! Maybe you’re stocking up on our high end chocolate pretzels, gifting handcrafted artisanal chocolates, or treating someone to a chocolate gift card - all of these now ship free once your cart reaches the threshold.
We’ve noticed trends across e-commerce; more and more customers expect free shipping. In fact, a 2025 study found that up to 66% of online shoppers now expect free delivery at checkout. But as many business owners know, offering it is not a simple decision. By setting a thoughtful threshold, in our case, $79, we found a way to say “yes” to free shipping and keep our pretzel business healthy and thriving.
Why $79? (Why Not $20 … or $100?)
Great question. Choosing $79 wasn’t random; it was very deliberate.
First, a threshold encourages people to add just a little more to their cart to reach that “free shipping” perk. That’s a proven strategy for increasing what’s called average order value.
Second, according to shipping and retail-industry data, many merchants set their free-shipping minimums in the ballpark of $50–$80.
Finally, by landing at $79, we strike a sweet spot: it helps us cover most of our incremental shipping costs, but remains within reach for many of our customers who are already buying multiple pretzels. Especially favorites like our stuffed caramel pretzel rod or our pretzel party favors.
Okay, so what does this mean for you, our amazing pretzel-loving customers?
Quite a lot, actually:
More Pretzels, Less Worry
If you’re planning to stock up, bundle for gifts, or try a variety of flavors, you don’t have to calculate shipping costs in your head. Once you’re over $79, shipping is on us. And since our pretzels stay good for 6-8 months after being purchased you might as well stock up!
Better Value
Free shipping isn’t just a convenience, it’s added value. It helps make your favorite treats more affordable in the long run because there’s no surprise fee tacked on at checkout.
Smoother Shopping Experience
We want every part of buying from Sarah’s to feel generous, honest, and easy. This is just one more way we’re putting you first.
Celebrating With Us
We hope you’ll celebrate this milestone with us! Tell your friends, share a link, or plan your next order. This free shipping perk is something we have been wanting to do for you for a long time!
If you’ve followed our journey (or just follow our blog), you know we don’t take big announcements lightly. We could have added a small flat shipping fee, or made free shipping only for very large orders. But that wouldn’t feel like us.
This is more than a marketing tactic, it’s a reflection of how far we’ve come. It means our business is healthy, growing, and stable enough to absorb costs in order to help you. It means we can keep investing in quality ingredients, in better packaging, giving back, and in bringing Sarah’s pretzels to more people without cutting corners.
A Few Friendly Reminders:
• This free-shipping offer applies only to U.S. orders over $79.
• It kicks in automatically at checkout. No coupon code is needed.
• If you are ordering in the summer months, we still HIGHLY ENCOURAGE you to pay for warm weather shipping so your chocolate doesn’t melt before it gets to you.
• We reserve the right to revisit or update our shipping policy in the future. But for now, it's here, and we’re thrilled.
Thank you, truly, for being part of our journey. Whether you’re a longtime customer or just discovering us now, your support has powered us to this moment. Offering free shipping on orders over $79 isn’t just good business, it’s a way for us to make your experience with Sarah’s even better.
We hope this makes it easier for you to enjoy the pretzels you love, try new flavors, or share them with others. Here’s to more crunch, more buttery caramel, and more happy moments, delivered right to your door!
With gratitude (and lots of salty, sweet joy),
The Sarah’s Gourmet Pretzels Team
